How is neuro-marketing different than traditional marketing? How does this relate to the science of attention? And how might you use this to craft more persuasive marketing communications that set sales up for success?
In this episode of #ThoughtLeaderConversations, V2’s Head of Strategy Roger Courville, CSP connects with a vibrant Edie Raether, CSP. Edie’s the author of seven books, including Forget Selling: 12 Principles of Influence and Persuasion in Sales, Leadership and Life. She’s inspired over 3000 professional associations and F500 companies ask a speaker/trainer, and has appeared in appeared in countless publications including the WSJ, USA Today, and Selling Power.
As you listen in you will
Discover how neuromarketing differs from traditional marketing and how it can be leveraged to capture attention and drive persuasive communication.
Learn why the subconscious mind is more powerful than the conscious mind and how targeting it can revolutionize your marketing strategy.
Explore why attention is the currency of the future and how to effectively capture it in a world increasingly dominated by AI.
Understand why psychographics, rather than demographics, are key to crafting messages that resonate deeply with your target audience.
Gain insights into the psychology behind selling, including how to appeal to emotions and the importance of framing your message to avoid objections.
Learn the art of managing tension in sales conversations to drive action without overwhelming your audience.
Discover how dopamine influences buyer behavior and how to use this knowledge to create more compelling marketing campaigns.
Learn techniques for crafting messaging that speaks to the deeper needs and desires of your audience, moving beyond surface-level benefits.
Learn how to ask the right questions in sales conversations to lead your audience to sell themselves on your product or service.
Series: #ThoughtLeaderConversations
Sponsor: V2, LLC, expert virtual and hybrid event production, www.VirtualVenues.com
Host: Roger Courville, CSP, https://www.linkedin.com/in/rogerc/
Keywords: #B2B #B2BMarketing #connecting #howtoconnect #artofconnection #sales #neuromarketing
