Neuromarketing Uncovered: Neuroscience in Marketing w/ Nokhez Usama | Below The Fold Podcast ep7 [Video]

In this episode of ‘Below the Fold,’ we dive into the fascinating world of neuromarketing. We discuss how neuroscience shapes marketing decisions, uncovering the unconscious factors guiding consumer choices and new techniques emerging in the field.

Our conversation explores the impact of colors, emotions, and sensory triggers on marketing strategies and consumer behavior. We also touch on ethical concerns, cultural differences, and the potential of AI to enhance personalized marketing experiences.

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00:00 Introduction
00:19 Understanding Brain Activation in Marketing
00:49 Casual Conversation and Show Introduction
00:57 Excitement About Neuromarketing
02:23 The Role of Emotions in Decision Making
04:00 Practical Examples of Neuromarketing
06:59 Applications and Goals of Neuromarketing
08:22 Neuromarketing in Product Design and Advertising
14:17 The Importance of Consistency in Branding
15:01 Cultural Differences in Marketing
22:13 The Role of Neuromarketing in Decision Making
25:08 Neuromarketing vs. Cultural Influence
26:56 The Ethics of Neuromarketing
28:48 Consumer Behavior and Decision Making
32:32 The Power of Personalization
39:29 AI’s Role in Marketing
41:31 Regional Nuances in Neuromarketing
45:02 Innovative Mental Health Solutions