How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos

New federal rule will make it easier to cancel your gym membership and other subscriptions [Video]

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AI Behavioral Targeting

In today’s digital landscape, signing up for a service usually only takes a couple of clicks of a button. But opting out of a plan can prove to be much harder.The Federal Trade Commission on Wednesday moved to change that.The FTC unveiled its final “click-to-cancel” rule, which requires businesses to provide a way for consumers to cancel their subscriptions that is just as easy as it is to sign up. That includes everything from gym memberships to digital streaming and e-commerce to cable TV service.”Too often, businesses make people jump through endless hoops just to cancel a subscription,” said Commission Chair Lina Khan in statement by the FTC. “Nobody should be stuck paying for a service they no longer want.”The average American has roughly 4.5 subscriptions and pays an average of $924 per year, with streaming services as the leading category, according to research from online payment technology company Bango.The …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
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