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New ‘immersive experience’ in Utah combines filmmaking and sci-fi [Video]

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Interactive and Immersive Marketing

OREM, Utah — Utah has a new immersive experience. Dreamwalk Park at University Place in Orem opened just a few weeks ago, but it’s already making waves on social media. “We wanted to have one word that identified what we, who we are, and that word is transport,” said Dreamwalk Chief Creative Officer and Co-founder, Ben McPherson. “Our whole goal here is to transport you to another world.”

Dreamwalk is where sci-fi, mythology, and filmmaking combine to create an otherworldly experience. Around every corner is something new for your senses to engage with. “I’m a filmmaker and we would build these really amazing sets for movie productions, but as soon as we finished the production the sets would get thrown away and I always thought that was such a waste,” McPherson said.

A few years ago, Ben McPherson and local entrepreneur John Pope combined Hollywood ideas with local talent. After …

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