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Interactive and Immersive Marketing

New one-of-a-kind Elvis Presley experience is most ambitious tribute yet [Video]

A one-of-a-kind Elvis Presley experience is about to launch in the UK, where fans can journey through the legend’s life with the help of AI.

After the success of London’s Abba Voyage, a holographic concert for the beloved band, Elvis Evolution is hoping to bring fans closer than ever to the Burning Love superstar.

Widely regarded as one of the greatest performers of all time, Elvis has been brought back to life using generative artificial intelligence for the immersive exhibit.

The use of AI to resurrect stars has been a controversial topic but this experience has the backing of the Elvis Presley Enterprises and Authentic Brands Group, who are the custodians of the estate.

The King of Rock and Roll died on August 16, 1977, but is still one of the biggest-selling artists of all time with an estimated 500 million records sold worldwide.

Opening in May 2025 at Immerse LDN, organisers used a vast archive of …

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