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New Orleans businesses hope to cash in on Taylor Swift concerts [Video]

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Interactive and Immersive Marketing

Louisiana businesses are looking to cash in on Taylormania taking over New Orleans. As the Eras tour kicks off in the Caesar’s Superdome Friday night for a three-night stay, tens of thousands of Swifties are heading into town expected to spend big. According to tourism leaders, each visitor is set to spend $1300 a piece on lodging, food and merchandise, and many local stores say they’re ready for it all. “We’re so excited. It’s like something we’ve never seen before,” said Laurel Haydel with Fleurty Girl. We know “All Too Well” that Louisianans love a good theme, and like many stores, Fleurty Girl is delivering, hoping to impress the cultural icon with our own “Lavender Haze.” In addition to an array of shirts, jewelry and bags, Fleurty Girl is also transforming each of its nine stores into a different era. “Our Magazine Street store is going to be the ‘Lover’ …

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