New Xbox Campaign Seemingly Suggests Xbox Is More Of A Service Than A Console [Video]

Microsoft has been making some big moves lately with various acquisitions over the years. The last console release offered two different models, allowing players to choose how much power can be had under the hood. Then, we saw Xbox Game Pass take off and provide a means to enjoy a barrage of games through a subscription service. However, a new marketing campaign from Xbox might focus on removing the idea of an Xbox being just another console.

A new post on the Xbox Wirehas highlighted a new campaign dubbed This is an Xbox. It’s all an effort to share the mindset of Xbox being something you can enjoy wherever and however you’d like. With Xbox Game Pass being more widely available on devices through cloud gaming, almost anything could be considered an Xbox. Or at least that is the idea Microsoft has right now. This campaign recently kicked off and spread the idea of players being …