NEW YORK (1010 WINS) – As artificial intelligence becomes more sophisticated, scammers are increasingly using deepfake videos featuring the faces of famous figures to create convincing investment schemes, prompting New York Attorney General Letitia James to issue a warning about this growing threat on Thursday.
Deepfakes are highly realistic images, videos, or audio recordings manipulated using AI to deceive viewers. They can be so convincing that it’s difficult to distinguish between what’s real and what’s fake, making them an effective tool for disinformation and fraud. These videos often circulate on social media feeds, digital ads, and messaging apps, and are expected to fuel billions of dollars in fraud each year.
According to a McAfee survey, 70% of people aren’t confident they can tell the difference between a real and cloned voice.
James issued a warning after her office received numerous complaints from New Yorkers about deepfake videos and scams.
“Sophisticated scammers are using AI to impersonate trusted business …