Thanks for joining Nexxen in the City of Lights at CES 2024 to illuminate a handful of key themes that will define the new year ahead for our industry!
With consumer privacy-driven changes on the horizon including third-party cookie deprecation and mobile ad ID adjustments, future-proofing your ability to reach audiences without sacrificing scale and accuracy is more important than ever.
Actionable Audience Insights
Everyone knows that data is imperative to optimizing audience reach and campaign performance. But simply having a ton of data isn’t enough—it’s how you transform data insights into thoughtful activation strategies that matters most.
The Convergence of Linear TV & CTV
As consumer media consumption behaviors evolve in dynamic ways amidst the ascendance of streaming, advertisers are adapting their audience reach strategies. Embracing how Linear TV and CTV work in concert is an essential first step.
The Power of the Unified Platform
Within today’s increasingly fragmented ad tech landscape, marketers want more flexibility and clarity in making the …
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