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Interactive and Immersive Marketing

Nicki Minaj’s Pink Friday Nails Partners with Shopify for New York Pop-Up [Video]

Nicki Minaj fans can now recreate the rapper’s iconic nail styles.

After launching in March, Pink Friday Nails is teaming up with Shopify to debut an immersive pop-up experience at Shopify NY in New York City.

From Thursday, Oct. 11 through Sunday, Oct. 13, attendees will have the opportunity to explore the creative world of Pink Friday Nails through nail art demonstrations, interactive sessions and a first look at recent product launches.

Ahead of the event opening on Oct. 11, Minaj’s longtime nail artist and Pink Friday Nails collaborator Yvett G spoke with PEOPLE about the brand and working with Minaj.

“Most of the inspiration comes from Nicki herself,” says Yvett, who serves as creative director. “Whenever I’ve worked with her, she gives me a little bit of creative freedom. She’ll give me a little bit of a mood board of, ‘This is the look, I need you to do this gold thing, whatever.’ So when we started with the brand, she was like, ‘I …

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