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AI Behavioral Targeting

Not all Face Recognition is Created Equally [Video]

Adopting a “middle of the road” facial recognition solution instead of a market-leading technology like NEC’s NeoFace could lead to several shortfalls, especially in gaming and entertainment venues where accuracy, compliance, and customer experience are critical. 

Key differences and potential drawbacks

1. Accuracy and Reliability

​​​​​​Middle of the Road Solution​​​​​​Advanced facial recognition systems have been shown to be significantly more effective at identifying individuals of interest than traditional security personnel. In large entertainment precincts, this technology has proven to be twenty times more efficient, highlighting its potential in monitoring and safeguarding public spaces.

NEC NeoFace​​​​​​As a market leader, NeoFace is known for its superior facial recognition algorithms that ensure high accuracy even in complex conditions. It significantly reduces the risk of misidentification, ensuring compliance and smooth customer experience. 

2. Compliance and Risk of Fines

​​​​​​Middle of the Road Solution​​​​​​ Less accurate systems increase the risk of failing to comply with strict regulatory requirements …

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