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Personalization Strategies using AI

Obvlo Revolutionizes Hotel Destination Guides with AI-Driven, Real-Time Personalized Content- TTN [Video]

Obvlo Revolutionizes Hotel Destination Guides with AI-Driven, Real-Time Personalized Content- TTN

Obvlo, a pioneering platform in the hospitality industry, has transformed how hotels offer destination guides by delivering highly personalized, AI-powered guides in just 60 minutes. Traditionally, creating detailed and relevant hotel guides required weeks, if not months, of manual research and development. Obvlo, however, has set a new industry benchmark, using its innovative technology to deliver premium, dynamic content that is always up-to-date and tailored specifically to guests’ interests and preferences.

What makes Obvlo’s service unique is its use of advanced AI tools, developed in-house over the past year, to drastically reduce the time and cost of producing these guides. Hotels, both large chains and small boutique properties, benefit from the platform’s ability to provide bespoke, location-specific guides that are constantly refreshed. These dynamic guides offer real-time content that takes into account the latest trends, reviews, and events at any destination worldwide, ensuring that guests always receive accurate and relevant information.

Obvlo’s technology works by scouring the web using predefined criteria to aggregate data from articles, blogs, reviews, and other online sources. This vast pool of information is analyzed to ensure that only the best experiences, venues, and recommendations are featured. The platform even evaluates images, ranking them for quality based on technical and aesthetic parameters. This automated process not only saves time but also guarantees that hotels present visually appealing and up-to-date information in their guides.

Personalization is at the heart of Obvlo’s dynamic guides. Tailored to over 100 distinct guest archetypes, the platform considers a variety of factors, such as the guest’s travel companions, trip purpose, weather, and time of day, to provide the most relevant and useful suggestions. By continuously updating its content, Obvlo ensures that hotels can offer their guests an immersive and personalized experience that enhances their stay. Moreover, the platform promotes local independent businesses, providing authentic experiences for travelers that go beyond the often-paid rankings found on review websites.

For hotels, Obvlo’s dynamic guides are not just a tool for guest satisfaction, but also a powerful revenue generator. The data collected through these guides allows hoteliers to segment their audience and create detailed guest personas. This information can be used for targeted remarketing campaigns and personalized in-house offers, leading to increased guest engagement and upselling opportunities. Additionally, Obvlo’s guides integrate seamlessly with Google Analytics, offering hoteliers valuable insights into what interests their guests, which in turn allows for more precise marketing strategies.

Obvlo’s platform is versatile and user-friendly. Hotels can either integrate the guides directly into their apps or use Obvlo’s hosted platform if they do not have a third-party guide system. This adaptability ensures that every hotel, regardless of size, can benefit from providing world-class, personalized content to their guests, fostering loyalty and boosting revenue.

In a fast-evolving hospitality landscape, Obvlo has established itself as a game-changer, making it easier for hotels to enhance the guest journey with dynamic, real-time content that delights travelers and supports local communities.

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