Okta, a leader in the identity and access management (IAM) market, has introduced a new Customer Identity Cloud product to help developers and organisations secure identity within Generative AI applications.
The new features allow Okta customers to implement secure identity standards more easily for typical patterns in GenAI applications, improving the process of handling sensitive user data and permissions.
As generative AI becomes more widely adopted, AI spending is projected to grow from $20 billion in 2024 to over $200 billion by 2028. Given potential risks like data misuse and security vulnerabilities, the rise of AI agents and their integration into various applications underscores the need for secure identity measures.
Okta’s solution includes user authentication, third-party API integration, and async authentication, allowing on-demand user approvals of AI-generated actions when users are away from their screens.
The Auth for GenAI product provides fine-grained authorization, ensuring AI systems only access information users …