Old dog, new tricks: how good old fashioned billboards changed the VR game for Meta Quest [Video]

Winning at The Drum Awards for Advertising in the Immersive Experience category was Meta Quest for a campaign that used billboards to bring VR to life. Here is the award-winning case study.

While Meta Quest is the category leader, the virtual reality (VR) headset category itself isn’t big. With the launch of Meta Quest 3 (MQ3) in the UK, Meta hoped to grow the category and with it their category share, using the new headset’s relatively accessible price point, vast library of content titles and its ace in the hole, the introduction of mixed reality (MR) functionality in the world’s first mass-market headset.

For the UK’s tech heads, upgraders, and avid gamers who live and breathe these features, an emotionally compelling but ultimately product-driven campaign would be more than enough to get them to buy one.

But for the uninitiated, and more specifically for our target audience of culture drivers …

Tags Digital Marketing, Interactive Journeys, Interactive Marketing, Marketing