Sneak peek conversation delivered by Olga Komleva – Consumer Marketing Director, Board Advisor at Insights Lighthouse. She is passionate about transforming Marketing to develop solutions that will improve people’s lives 🌍 and the planet 🌱.
🔥 **Topic:** “How insights-driven approaches are empowering marketers to optimize campaigns and drive personalized experiences” 🎯
In summary,
Consumer Insights are an unmet need for successful marketing campaign creation and optimization in a fast-changing environment:
– Being people-centric is critical; understanding people’s behaviors, preferences, and buying patterns allows marketers to tailor campaigns that resonate more effectively with their target audience and deliver hyper-personalization 💬.
– Data-driven insights can inspire creative ideas that are more likely to resonate with the audience, enhance customer engagement, and ultimately drive better business outcomes 📈.
– Campaign optimization is necessary to succeed by leveraging the following elements: agility ⏩, content optimization ✍️, optimized budget allocation 💰, and campaign performance measurement 📊.
The event was powered by ESOMAR and Appinio
