ONAR Acquires VMed, Rebrands to Of Kos to Drive Healthcare Marketing Innovation [Video]

ONAR CEO Claude Zdanow joined Steve Darling from Proactive to share news the company has announced the acquisition and rebranding of healthcare marketing firm VMed to Of Kos, marking a strategic expansion into the healthcare sector. This move is part of ONAR’s broader vision to lead emerging markets by integrating healthcare marketing into its suite of specialized services.

The acquisition, initiated in March 2023, reflects ONAR’s commitment to innovation and growth. Of Kos, formerly VMed, began by streamlining testing procedures for doctors, building direct relationships with caregivers, and delivering impactful results for both patient care and practice performance. Founder Michael Stevens will remain as a consultant, guiding Of Kos’s expansion within ONAR’s ecosystem.

The Of Kos name reinforces ONAR’s leadership in healthcare marketing while reflecting its values of innovation and excellence. It also shows expanded capabilities include targeted patient engagement, advanced digital strategies, traditional marketing, and in-depth analytics to meet evolving client needs. This will also strengthens ONAR’s position in the healthcare sector and supports its long-term market goals.

Of Kos positions ONAR as a trailblazer in healthcare marketing, creating new opportunities for strategic growth and transformative patient engagement solutions.

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