Online shopping strategies NBC Boston [Video]

Gone are the days of physically clipping coupons every week. Now, websites and browser extensions like RetailMeNot, Honey and Simplycodes make it easy for shoppers to find discounts.

But, data shows many retailers are relying on emails to share their best discounts.

“There are 30% more coupon codes that have been issued this year by merchants compared to last year,” said Allison Mac, vice president of marketing at SimplyCodes.

How good a deal is depends on the day. According to SimplyCodes, which analyzed 30,000 marketing emails from merchants between March and July, Friday is the best day for consumers to save money while shopping online. 

“People get paid on Fridays, so there’s extra buying power that retailers know that consumers have on Fridays, Saturdays and Sundays,” said Mac. “So that’s really when they are pushing out the discounts and the deals to really hope to capitalize on all of that, the extra interest in making a purchase.”

Around 52% of coupon …