As concerns about AI content misuse abound, Google is opening up access to its AI text watermarking technology. It will be a welcome change for advertisers and publishers, who stand to benefit from improved transparency.
In an effort to address growing concerns about the authenticity and proliferation of AI-generated content, Google on Wednesday announced that it will make its tech for watermarking AI-created text available to all developers.
For advertisers and publishers – whose lifeblood in many ways depends on consumer trust – the change could prove particularly valuable.
With the tool, SynthID Text, developers can embed invisible watermarks into AI-generated text – watermarks that remain effective even after additional modifications or paraphrasing have been made to the content.
The technology may help differentiate between human-written and AI-generated text, marking a significant step toward improving transparency in generative AI.
“SynthID Text is designed to embed imperceptible watermarks directly into the …