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The Implications of AI in Digital Marketing
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OpenAI is the New Google [Video]

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AI Marketing

In the past few weeks, Google has rolled out scores of AI updates. It enabled AI-generated podcasts, the latest DataGemma model to address AI hallucination, improvements to Gemini 1.5, and more AI features for content creators. Logan Kilpatrick’s cryptic tweet about tokens has also sparked speculations about Gemini 2.0 coming soon—possibly by the end of the year. 

Google is aggressively shipping more products, that too in a short span. 

The Silicon Valley powerhouse has always been ahead of the rest, especially OpenAI, in terms of research, tools, infrastructure, and resources, to materialise AGI. However, what it lacked was an entrepreneurial ecosystem where this vision could have been advanced. 

For context, In 2017, Google’s researchers released a paper titled ‘Attention Is All You Need’, that changed the world of modern generative AI as we know it. The ‘T’ from the GPT, aka the Transformer modelwas the breakthrough architecture—later employed in OpenAI’s …

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