Pulling in authorized content
OpenAI isn’t the only company exploring AI-powered web search. Microsoft Copilot offers similar features, and Perplexity has made waves in the AI community for challenging Google’s search dominance, although it has also met resistance from publishers who claim Perplexity has integrated their content without permission. That makes OpenAI’s partnerships a potential advantage for the company.
As mentioned above, over the past few years, OpenAI has established new partnerships with major news organizations, collaborating with the Associated Press, Axel Springer, Ars Technica parent Condé Nast, Dotdash Meredith, Financial Times, GEDI, Hearst, Le Monde, News Corp, Prisa (El País), Reuters, The Atlantic, Time, and Vox Media.
As part of these collaborations, OpenAI is incorporating custom formatted information into its new Search feature through categories like weather, stocks, sports, and news, along with new visual designs for the content.
A screenshot of ChatGPT with Search showing a map that includes search results. Captured October 31, 2024. …