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OPINION: Movies like Aattam and Maharaja prove great films don’t always need big marketing [Video]

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Interactive and Immersive Marketing

Are audiences more motivated to watch content-rich movies like Maharaja and Aattam with minor promotions?

Published on Aug 06, 2024  |  12:28 AM IST |  3.6K

OPINION: ‘Quality Over Hype’, Aattam and Maharaja prove great content speaks for itself (PC: Pinkvilla)

The trends in cinema have always changed quite often, depending on the audience it caters to. Sometimes, films and plots that worked 10 years ago might not hit the same in today’s age.

The same reasoning is likely to be cyclic and repeat in the future. However, considering the trend we have today, is the general populace of the audience more inclined towards watching content-rich movies?

Films like Maharaja in Tamil and Aattam in Malayalam are much-loved despite not depending on promotions and star power. Does the inclination of the audience towards such films indicate a shift in the film market as opposed to earlier times?

Are audiences more …

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