Categories
AI Marketing

Optimizing Sales Strategies: Harnessing AI and Go-to-Market Data with Everett Berry from Clay [Video]

Optimizing Sales Strategies: Harnessing AI and Go-to-Market Data with Everett Berry from Clay

Everett Berry returns to the show with a treasure trove of insights on reshaping sales strategies through cutting-edge go-to-market data and AI advancements. Discover how Everett’s journey from prior roles to his pivotal role at Clay has equipped him to tackle the challenges of cleaning and enriching go-to-market data. He unveils how Clay’s innovative tools enhance data accuracy and coverage, empowering businesses to streamline their revenue operations by effectively leveraging both internal and third-party data. If you’re eager to work smarter and optimize your sales and marketing strategies, this episode promises invaluable lessons from a seasoned expert.

As AI technology rapidly evolves, Everett and John explore its transformative potential in sales operations and revenue processes. We dissect the interplay between AI agents and human interactions, the integration of customer data platforms with CRMs, and the blurred boundaries between RevOps and data teams. Imagine a future where AI agents autonomously manage data tasks, reshaping organizational structures and emphasizing collaboration between data and go-to-market teams. This episode is a must for those keeping pace with the swift evolution of sales technology, offering a glimpse into the future of autonomous data management and its implications for business success.

What’s New In Data is a data thought leadership series hosted by John Kutay who leads data and products at Striim. What’s New In Data hosts industry practitioners to discuss latest trends, common patterns for real world data patterns, and analytics success stories.

Watch/Read More