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AI Behavioral Targeting

Orchestrated Analytics with AI Assistant [Video]

It is estimated that 60 to 70% of work activities could be automated via a generative AI.

IQVIA Orchestrated Analytics with AI Assistant has developed a life sciences domain specific language model that performs 45% better than general purpose models, thereby elevating commercial team performance to new heights.

With self-discovery of intelligence made easier, users can leverage unique insights to gain competitive advantages.

Brand managers can access their performance faster, optimize budget across channels and generate content easily for both leadership presentations as well as engagement campaigns.

Sales reps can generate personalized content for their customers, improve productivity and gain quick understanding of territory or brand risks with precise Next Best Action recommendations.

MLS can easily access detailed HCP and patient level insights and publications, visualize their networks and stay informed on real world insights.

And business analysts can easily identify hidden opportunities and do root cause analysis faster.

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