Aaron Poole, marketing executive, PML Group with this week’s Out Look on Out of Home
Cadbury have once again been maximising the potential of Out of Home in anticipation of the Christmas season. The return of its ever-popular ‘Secret Santa Postal Service’ campaign is flanked by precision dynamic and innovation as the brand counts down to ‘Cadvent’, leading to a thorough application of the medium during a period where being top of mind is crucial for confectionary brands.
Secret Santa Postal Service
Planned through Spark Foundry and PML, the Secret Santa Postal Service uses a combination of digital and classic posters to once again promote sharing this Christmas. Aiming to inspire people to embrace the spirit of the season, alongside a chance to send a chocolate bar in secret to someone special for free, the attention-grabbing power of Outdoor has proven to be the perfect way to inform consumers that the postal service …