The Drum team is on the ground at the ANA Masters of Marketing 2024 this week in Orlando, Florida. Check back here early and often for the real-time insights we’re hearing from industry leaders.
Diana Haussling, senior vice-president & general manager of consumer experience & growth, North America, Colgate-Palmolive:“At this [time of] year, brand safety becomes a focus for most marketers. And we’re really thinking about where our brands show up and contextually what our brands are going to show up next to … If your brands show up in a conversation that you don’t want to be a part of, that can take a negative hit to your brand … It’s also an opportunity for us to be in a positive mindset. With all of the divisive negativity going on right now, you really want to look for places where you can have that positive conversation with your …