When Paige Lorenze met tennis star Tommy Paul two years ago and they started dating, she already had an established career as a content creator. But it wasn’t until she started traveling with Paul to tournaments that she realized how interesting and unique this aspect of her relationship really was.
“It was clear to me. I mean, the travel content, people love travel content. We’re in a new place every week,” she tells me.
She also found there was a gap in the market for relatable, BTS of the tennis world content, and it was something that both fans of the game and her own followers would love.
“I think a lot of the tennis girlfriends have done really well because there’s sort of this gap in media covering tennis…I immediately just saw the opportunity, and not to say it was easy, but it was sort of easy to lean into,” she says.