Panel: Audience Segmentation Strategies To Improve Personalization [Video]

If 2014 was the year of mobile, 2024 is the year of personalization. Customers today want a two-way relationship with brands, and you need both relevant, engaging content and clean, actionable data to make that happen. Learn hands-on tactics that marketers are using to better personalize across channels, including data gathering tips to enhance a customer’s profile, audience segmentation strategies, automated customer journeys, triggered campaigns and more.

MODERATOR
Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost
PANELISTS
Lisa Perrone Cirelli, Director – Product Recommendations and Personalization, Neiman Marcus
Jennifer Peters, Director of DTC, Martech, and Digital Compliance, OLLY
Allie Wooster, Channel Manager – Programmatic & Affiliates, BBQGuys