Panel — Crave-Worthy Personalization Tactics for Your Marketing Campaigns [Video]

If 2014 was the year of mobile, 2024 is the year of personalization. Customers today want a two-way relationship with brands they do business with, and that starts with relevant, engaging content. Learn hands-on tactics marketers are using to better personalize across channels, including data gathering tips to enhance a customer’s profile, audience segmentation strategies, automated customer journeys, triggered campaigns and more.

MODERATOR
Teresa Buyikian, QSR Reporter, MediaPost

PANELISTS
Erik Collins, Director of Marketing Technology, Del Taco
Blake Johnson, Sr Director of Brand Marketing, CEC Entertainment