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Paranormal YouTubers Sam and Colby Are the Viral Kings of Scare [Video]

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Interactive and Immersive Marketing

Entertainment gossip and news from Newsweek’s network of contributors

In the wild world of social media, where the lifespan of fame is often as fleeting as a viral clip, Sam Golbach and Colby Brock — better known as Sam and Colby — have managed to do what few others have: build a lasting empire that spans from six-second Vine skits to feature-length films.

The duo, who got their start as teenage pranksters on Vine in 2014, have evolved into full-fledged storytellers since the platform went bust in 2017. On YouTube, they chose to delve into much darker — and perhaps even more compelling — content: creating suspenseful, edge-of-your-seat paranormal adventures that have captivated millions. (Think: series of overnight challenges in abandoned hospitals, asylums, and ghost towns that combine horror, humor, and genuine friendship.)

With all of the success they’ve had online, the duo parlayed their vision from the phone screen to the big screen — debuting their feature film, Sam and …

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