Today we have launched a safety campaign ‘Scams se Bacho’ featuring Bollywood star Ayushmann Khurrana in an effort to educate people on how to stay safe from online scams and promote safer digital practices.
A joint initiative between us and three Government entities – the Ministry of Electronics and Information Technology (MeitY), Indian Cybercrime Coordination Centre (I4C) and Ministry of Information and Broadcasting (MIB), the safety campaign emphasizes our commitment to safeguard people online, supporting the Government’s goal to combat the rising cases of scams and cyber frauds in the country.
The educational campaign showcases some of the most common scams people face in their daily lives, encouraging people to stay alert and exercise caution before they take any action. The film further highlights how our simple yet effective safety features on Facebook, Instagram and WhatsApp empower users to take control of their online safety and secure them from online scams and frauds.
In the film, Ayushmann Khurrana stars as a vigilant wedding …