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Interactive and Immersive Marketing

PEPSI and Regal Are Transforming a New York City Theatre Into the Roman COLAsseum For Exclusive Fan Event Celebrating Paramount Pictures’ Highly Anticipated Gladiator II Film | PR Newswire [Video]

Fans can sign up to RSVP for the free, immersive activation to get hyped for the upcoming Paramount Pictures film Gladiator II, only in theatres everywhere on November 22. They’ll be transported to “The Pepsi COLAsseum” at Regal Times Square and be the first to experience the movie in 4DX.

, /PRNewswire/ — On Tuesday, November 19, PEPSI® and Regal are bringing Gladiator II fans into the Roman Colosseum “hypogeum” ahead of the release of Paramount Pictures’ Gladiator II, only in theatres Friday, November 22.

Movie-going fans will have a once-in-a-lifetime chance to experience the Roman Empire in the form of “The Pepsi COLAsseum” at Regal Times Square in New York City. Pepsi and Regal have come together to recreate the hype and energy of the “hypogeum,” offering a select number of lucky fans the chance to walk through these historic tunnels just as the gladiators were fabled to have done before entering the …

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