Pet Crocs: New Croc clogs mean matching togs for your dogs in annual “Croctober” campaign [Video]

From cowboy boots to fried chicken-scented charms, foam footwear maker Crocs has a reputation for quirk. This month, Crocs is putting its best paw forward: The quirky-but-comfortable footwear maker is releasing a line of clogs for dogs.

Pet Clogs are part of a partnership with pet supply company and subscription service BARK as part of Crocs’ annual “Croctober” campaign, when it releases a fan-inspired product.

Companies often release promotional or limited-time items to boost recognition of their brand. Special flavors of sodas or candies, partnerships with influencers or other brands, even items that aren’t meant to be taken seriously can all help a company get a burst of publicity and help them stand out in a crowded marketplace among shoppers fighting inflaiton and looking to stretch their dollars.

“(The market) is returning, from my perspective, to what it was pre-pandemic, which is key promotional periods are super important,” CEO Andrew …