LAS VEGAS — After updating its visual identity in 2024 with a focus on projecting user simplicity, streaming TV operator Philo nevertheless is trying to bring sophisticated advertising tools to buyers.
The entertainment and lifestyle-focused platform has been adding new offerings like new ad targeting techniques.
Aulden Kaye Yi, Head of Advertising Partnerships at Philo explains what’s new in this video interview with Beet.TV.
“The audiences moved to CTV, the eyeballs are there, the scale is there, the access is there,” Yi emphasized. “Every brand should be advertising on CTV in some way at this point.”
Competing in an increasingly groweded pack, Philo has tools such as deduplication to ensure audiences aren’t seeing the same ad too frequently and personalization to show more relevant ads to specific households in a privacy-compliant way.
“It makes sense, like showing ads for baby food to a new mom, or showing ads for the latest horror movie to people who are watching AMC thrillers,” Yi explained.
“We have really leaned …