In a crowded streaming market, Philo wants to set itself apart with a focus on delivering value and accessibility to customers seeking entertainment and lifestyle content.
The virtual MVPD (multichannel video programming distributor) has carved out a niche by offering a more affordable bundle that excludes sports, while providing an extensive lineup of programming from major media companies like A+E, AMC, Hallmark, Paramount and Warner Bros. Discovery.
“We’re really focused on super serving our customers who are looking for that sort of content,” said Aulden Kaye Yi, Head of Advertising Partnerships at Philo, in this video interview with Beet.TV. “And we do see more viewership on that sort of content than on the other services where there is also sports and news and the more traditional cable bundle.”
Philo has been adding new content to its platform over the past year, including the addition of AMC+ in June. The company …