The “secret” to great marketing in the photography industry is actually no secret at all. Successful photography marketing today simply requires setting up sustainable systems, making sure your approach is multi-pronged and doesn’t rely solely on a single lead source or strategy. In a previous article, we discussed how to book more photography clients, and in this one, we’ll specifically discuss essential photography marketing strategies to help you grow your business today.
Note: The information from this article is derived from Course 3 of our Complete Photography Business Training System. a 30+ hour, 4 workshop program to help you build the business of your dreams.
1. Marketing to Past photo Clients for Referrals
Marketing continues to evolve but one constant is the power behind word-of-mouth referrals. According to Nielsen, 83% of consumers say they either completely or somewhat trust recommendations from family, colleagues, and friends about products and services.
All photographers need to incorporate marketing to past clients as part of their workflow. It starts with …