Artificial intelligence has the potential to ‘revolutionise’ gaming, according to PlayStation boss Hermen Hulst, but it’s unclear what he’s really talking about.
The rise of artificial intelligence has been a huge issue across the entertainment world, due to its threat to people’s jobs and the quality of its output.
Some companies, like EA, have embraced generative AI as a means to cut down development time, while others, like Nintendo, appear reluctant to use the technology because it might negatively affect what makes the company’s games ‘special’.
PlayStation co-CEO Hermen Hulst has offered his thoughts on the subject, albeit in very vague terms, stating AI has the capacity to ‘revolutionise’ games but that it shouldn’t replace the ‘human touch’.
Speaking to the BBC, Hulst said: ‘I suspect there will be a dual demand in gaming: one for AI-driven innovative experiences and another for handcrafted, thoughtful content. Striking the right balance between leveraging AI and preserving the human touch will be crucial.’
While this buzzword spiel …