PodCast – AI Powered Marketing Personalization [Video]

Marketing personalization with artificial intelligence (AI), detailing its key applications, such as recommendation systems (content-based, collaborative, and hybrid) and intelligent market segmentation (microsegmentation, predictive models, and adaptive segmentation). Benefits (improved customer experience, increased efficiency and conversion rates, higher retention) and challenges (privacy, information overload, algorithmic bias, and costs) are discussed. Finally, successful examples of companies implementing these strategies are presented.