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Interactive and Immersive Marketing

PowerPlay opening in Calgary’s Southcentre Mall [Video]

A new 80,000 sq ft entertainment venue, featuring gaming, sports, movies and dining, is set to open in Southcentre Mall soon.

PowerPlay is described as a “cutting-edge, premium entertainment emporium” that features “state-of-the-art technology, high-tech interactive game zones and chef-led cuisine.”

The facility, scheduled to open in November, will house a number of activities, including:

  • Immersive Gamebox, which allows users to step into a 360-degree digital world without the use of a virtual reality headset;
  • Strikezone Baseball Simulator, offering a “life-like” baseball simulator for all ages and skill levels;
  • Golfzon Social, “state-of-the-art golf simulators” that feature renowned courses;
  • Bowling and arcade, geared toward casual and competitive players alike; and
  • Dine-In Cinemas, offering a micro-cinema experience that features in-seat dining and gourmet bites.

“PowerPlay’s arrival is a game-changer for the local recreational and dining scene,” said Abigail Alfonso, the general manager of Southcentre Mall.

“This innovative Calgary concept is a model entertainment destination in the heart of a growing residential …

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