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How Desire Paths can Transform your Digital Marketing
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Process intelligence driving efficiency and business value [Video]

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Personalization Strategies using AI

As industries increasingly look toward digital transformation, the integration of artificial intelligence and process intelligence has become central to advancing efficiency and maximizing value.

These technologies empower organizations to streamline complex processes, reduce inefficiencies and unify data across disparate systems. This technology-driven shift not only enhances productivity but also aligns businesses with sustainability goals and rising customer expectations, making process intelligence and AI foundational to modern business strategies across industries, from finance to logistics, according to Rob Strechay (pictured, center), managing director and principal analyst at theCUBE Research.

“I think what we’ve all been saying this week has been the fact that having that process intelligence and being able to understand this is how the agent needs to work is really a key,” Strechay said. “We heard that from BMW, when he talked about how they were building agents outside of Celonis as well, using the Celonis data and where the processes meet together …

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