This sponsored session was presented by Ford Pro at MIT Technology Review’s 2024 EmTech MIT event.
A decarbonized transportation system is a necessary pre-requisite for a sustainable economy. In the transportation industry, the road to electrification and greater technology adoption can also increase business bottom lines and reduce downstream costs to tax payers. Focusing on early adopters such as first responders, local municipalities, and small business owners, we’ll discuss common misconceptions, barriers to adoption, implementation strategies, and how these insights carry over into wide-spread adoption of emerging technology and electric vehicles.
Wanda Young, Global Chief Marketing & Experience Officer, Ford Pro
Wanda Young is a visionary brand marketer and digital transformation expert who thrives at the intersection of brand, digital, technology, and data; paired with a deep understanding of the consumer mindset. She gained her experience working for the largest brands in retail, sports & entertainment, consumer products, and electronics. …