Prof. Arvind Sahay on “Brands and the Brain: How to Use Neuroscience to Create Impactful Brands” [Video]

The third episode of Business Talk is featuring Prof. Arvind Sahay. He dives deep into his second book, “Brands and the Brain: How to Use Neuroscience to Create Impactful Brands.”

Don’t miss out on valuable insights into leveraging neuroscience for brand impact.

About the Guest:

Professor Sahay joined MDI as Director and Professor of Marketing and International Business in October 2023. Prior to MDI, he served as faculty at the Indian Institute of Management Ahmedabad (from 2004) and at London Business School (from 1996) since his Ph.D. in 1996 from the University of Texas at Austin.

His primary areas of interest include marketing strategy, pricing, neuroscience and consumer behavior, brand management, high tech marketing, and international trade and investment. Sectorally, he has consulted and done work in pharmaceuticals, cement, building materials, telecom, broadcast, automotive, IT, FMCG, education and financial services sectors among others.

At the Indian Institute of Management, Ahmedabad, he has taught the basic marketing courses on the PGP, PGPX and PGP-PMP programs. In addition, he taught elective courses on pricing, brand management, neuroscience and consumer behavior, tracking organizational performance, brand management and valuation, innovation and fintech. His executive education and consulting clients come primarily from the financial services, pharmaceutical, building materials conglomerates, automotive, FMCG, retail and media sectors. His teaching ratings are consistently in the 9/10 range. He has lead the IIMA executive education programs on pricing, neuroscience in marketing, enhancing salesforce performance, fintech and Applications of Behavioral Science for CXOs.

Professor Sahay is the recipient of the University Wide Outstanding Dissertation Award from the University of Texas at Austin (for his Ph.D thesis), the Innovation in Teaching Award at London Business School and of the Dewang Mehta Best Teacher Award in Marketing Management and the UTV Bloomberg Best Marketing Professor in India. He was also nominated to the Thinkers50 India list by the Institute of Competitiveness, Harvard Business School. He is also the winner of the Philip Morris Best Case Award at IIMA.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

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