Programmed to Buy? Here’s How AI Dictates Your Festive Shopping [Video]

Haven’t you all secretly waited to push your favourite items from the cart to “Buy now” when the festive sales bring in great deals? But here’s a thought – how much of that excitement was truly yours, and how much was subtly crafted by marketing strategies or even AI-driven algorithms?

Shiprocket, one of India’s top eCommerce enablement platforms, recently shared insights on e-commerce growth during the festive season, highlighting the role of AI-driven recommendations and social media influencers. The report revealed that in fashion and beauty categories, 84% of consumers made purchases influenced by promotions or influencer suggestions.

In an exclusive conversation with AIM, Praful Poddar, chief product officer at Shiprocket, discussed how AI has evolved in shaping purchasing decisions. He noted that while in 2010, online shopping platforms used simple logic to show “similar products”, this approach has advanced over the years. 

Initially, product recommendations were generated through basic rules and Excel sheet-based logic, …