Q&A: Figs CMO shares long-term strategy for Olympic partnership [Video]

For three Olympic and Paralympic Games, Figs will be the apparel brand outfitting the 250 U.S. healthcare professionals on site.  

Figs is a publicly traded scrubs manufacturer that generated $545.6 million in revenue in 2023, according to its earnings release. The brand has 2.6 million active customers and grew 7.9% year-over-year in 2023.

The most recent Summer Olympic Games in Paris were the first time that a brand provided clothing for the U.S. healthcare professions.  

The partnership, which was a significant branding opportunity for Figs, allowed the healthcare professionals to look like a team, said Figs CMO Bené Eaton.  

“Before Figs they just packed their bags with whatever they had and they didn’t have any sort of set uniform bringing them all together collectively,” Eaton said.  

Figs created a patriotic product collection with design elements geared toward healthcare professionals needing to run on and off a field. It also sold those products to all healthcare …