Qloo Partners with Special Olympics to Personalize Donor Engagement and Identify New Donors Through Taste AI | PR Newswire [Video]

Collaboration demonstrates Qloo’s commitment to use AI to promote humanity and support organizations’ social impact

, /PRNewswire/ — Qloo, the leading AI for predicting global consumer tastes and preferences, today announced its partnership with Special Olympics to enhance the non-profit organization’s fundraising efforts. Qloo will use its consumer intelligence engine to enrich Special Olympics’ individual donor database, introducing a new level of personalization to the donor experience and identifying new high-propensity donors. This collaboration underscores Qloo’s commitment to using its AI to advance the impact of mission-driven organizations such as Special Olympics.

Qloo’s Taste AI intelligence engine uncovers and predicts consumer preferences across dozens of lifestyle categories, including sports, TV, shopping, music, film, dining, and more, with a high degree of precision. Nonprofits have historically relied on mass email campaigns, social posts, cold calling, and direct mail to drum up individual donations. By integrating Qloo’s taste intelligence into its fundraising efforts, Special Olympics seeks to …