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Why it matters: While smart glasses and other wearables have been getting a great deal of attention lately, the market poised to be the largest and most impactful new category of personal devices is cars. With the shift to software-defined vehicles (SDVs) and ongoing advances in assisted and autonomous driving, the automotive industry is on the verge of becoming the “next big thing” for the tech sector.
Unsurprisingly, just as AI has been instrumental in advancing other device categories, it’s now beginning to make a significant impact in the car market.
The latest example comes from Qualcomm, which recently unveiled next-gen versions of its automotive-focused chips at the Snapdragon Summit in Maui. The Snapdragon Cockpit Elite and Snapdragon Ride Elite are designed for infotainment and assisted/autonomous driving features in premium vehicles and are expected to start sampling in 2025.
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