Quick Take: The 2024 holiday shopping trends so far [Video]

New Episode: Host Greg Kihlström talks with Joe Shasteen from RetailNext about 2024 holiday shopping trends so far on the latest episode of The Agile Brand with Greg Kihlström #podcast

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In this episode of The Agile Brand Podcast, host Greg Kihlstrom welcomes Joe Shasteen, Global Manager of Advanced Analytics at RetailNext. They discuss the evolving significance of Black Friday and its implications for the 2024 holiday shopping season. Joe shares insights from recent data on consumer behavior trends, including the rise of intentional spending and the need for retailers to integrate online and offline strategies. Tune in for a deeper understanding of how these trends shape the holiday retail outlook and what they mean for consumers and businesses alike.

Don’t miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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