Quick Take: The role of #ai in [Video]

Host Greg Kihlström talks with Daniela Jurado from VTEX about the role of #ai in #ecommerce on the latest episode of The Agile Brand with Greg Kihlström #podcast

Prioritizing business efficiency and ROI while balancing customer loyalty is crucial for success in retail and e-commerce. In a podcast episode, Dani Jurado, the Executive Vice President of North America at Vitex, emphasized the importance of focusing on operational efficiency and profitability in the retail industry. He highlighted the need for businesses to reduce the total cost of ownership and decrease technology costs, especially for companies using legacy systems or internal platforms.

To achieve this balance, Dani discussed the significance of streamlining maintenance, optimizing efficiency within operations, and rethinking e-commerce approaches. He mentioned the challenges faced by companies with internal solutions, high maintenance costs, and the need to adapt quickly to changing customer needs. By addressing these challenges, businesses can enhance customer engagement, drive loyalty, and increase profitability.

Furthermore, Dani emphasized the role of AI-based tools in improving efficiency and reducing costs in retail operations. He mentioned examples of AI applications in search, returns, and infrastructure optimization, showcasing how AI can streamline processes and enhance operational efficiency.

Don’t miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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