RAISE A GLASS TO ENRICHING DISCOVERIES: DEWAR’S UNVEILS NEW “HERE’S TO THE STORY” GLOBAL BRAND CAMPAIGN [Video]

CELEBRATING 180 YEARS OF PIONEERING EXCELLENCE, THE WORLD’S MOST AWARDED BLENDED SCOTCH WHISKY HIGHLIGHTS THE DISCOVERIES AND STORIES THAT ENRICH LIFE

HAMILTON, Bermuda, Oct. 8, 2024 /PRNewswire/ — DEWAR’S® Blended Scotch Whisky has unveiled its latest global campaign, “Here’s to the Story” – a reimagined brand platform celebrating the near 180-year legacy of the brand’s pioneering spirit and its commitment to inspiring life’s most enriching discoveries.

“Here’s to the Story” marks the beginning of a wider reimagining for DEWAR’S as the brand refreshes its global marketing strategy, backed by its storied history and the pivotal role the brand has played in popularizing Scotch Whisky around the world. Crafted for those who are thirsty for enriching experiences, this campaign reaffirms the brand’s position as the ultimate companion for life explorers.

At the heart of this new brand platform is the conviction that life’s true value lies not in material possessions …