How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos

Realtime Launches Virtual Production Division [Video]

Categories
Interactive and Immersive Marketing

BAFTA-nominated studio Realtime has launched a Virtual Production division, headed by Annie Shaw, former Head of Virtual Production at MPC London.

The Northwest England-based studio has a decade-long history of working within Unreal Engine and immersive technologies in the Games, Episodic and Automotive industries. This year the studio was awarded a grant from Greater Manchester’s Media City Immersive Technologies Innovation Hub to support the design and development of a proprietary Virtual Production tool. Using game engine technology, the tool supports film and TV productions, production companies, and game developers, from pre-production to post. The tool could be used across both live-action and full CG projects. It works to visualize 3D environments and capture live virtual cameras and previs for full CG scenes and support the visualization of set-extensions or CG elements on live-action sets.

“This is not about flashy tech, although we have that too,” said Shaw. “This is about …

How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads