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Recommendations for starting with shoppable TV advertising [Video]

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AI Behavioral Targeting

Recommendations for starting with shoppable TV advertising

Host Greg Kihlström talks with Peter Hamilton of Roku about recommendations for getting started with shoppable TV advertising on the latest episode of The Agile Brand with Greg Kihlström #podcast

Listen to the full episode here: https://buff.ly/4gxV7JZ

Don’t miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand™ features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.

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